The masthead of the magazine is in a bold black font, this automatically draws the reader’s attention to the magazine front cover. The connotations of the bold font are that the magazine is very lively and stand out from the other magazines.   The pink in the heart within the title also guides readers to the stereotypical audience the magazine targets which is girls, the lover heart also gives the magazine a friendly vibe, meaning the lover heart is polysemy.

The ‘gaze’ also known as the main cover image is very dominant within the front cover. This allows audiences to learn who the main feature story will be about and helps them decide whether or not the magazine appeals to them. The main image also contains someone who is smiling the denotation of that is that the person is genuinely happy however the further connotations of the image is that the picture has been set up purposely, and that the person smiling is used to portray a happy atmosphere to the magazine and that is it trying to attract audiences through the use of imagery.

The house style of the magazine front cover is very repetitive when it comes to the colour use of whites and pinks. White connotes purity and innocence which could tie into the themes of the magazine. Stressing to audience members that it is a friendly magazine and that all ages can read it which is a positive for the magazine itself because it has a broader or audience ranger meaning more sales. Pink connotes girly, lovey and friendly messages targeting girls for their primary audience, however with the use of hot pink that adds more of an edge to the magazine and makes it become more daring as the colour is closer to red, which stereotypically connotes danger this allows the magazine to appeal to older audiences as well.

The use of the slogan week after week allows audience members to become familiar with the magazine; it plays apart in the magazines brand identity. It also allows audience members to recognise the magazine as the slogan is catchy and memorable allowing audience members to relate back to the magazine when they hear the slogan. A connotation of the slogan is that it is used to add a humorous fun side to the magazine, stressing that the articles within the magazine follow the same bubbly pattern throughout.

The promotions/offers displayed of the magazine front cover attract more audiences because it offers more than just the magazine itself. By also advertising fashion it then informs audiences that the music magazine doesn’t just write about music, and that it has more than just the featured article and that it offers information on themes such as fashion etc. Again, this multiplies the audience range as it will appeal to more people because of the variety of story choices.