MAGAZINE PROPOSAL.

The genre of my magazine is a hybrid between Music and fashion. This will allow the magazine to appeal to two types of readers, because it will be able to intrigue those interested in fashion and those interested in music. The name of my magazine is Truly.

My target audience is girls ranging from ages 12-16. The girls ages 15 and under do not fall into a category within the socio economic groups because they are too young to work and are technically not students. However the 16 year olds would either fall into group E as they are students and/or group D as they may have part time employment at an unskilled job. The interests of my audiences are very mainstream and appearance involved. Meaning that the type of music they listen to, films they watch or TV programmes they watch will be highly influenced by what’s most popular between people there age and across the country. They will also listen to a certain type of music or watch a certain film because of the looks of the artist/actor within. For example they would watch ‘The Lucky One’ purely because Zach Effron stars in at, not because they know and are interested in the story line.  My target audience are also heavy users on social networking sites; this informs me that a lot of advertising will have to be done through them in order to grasp my target audience’s attention.

IPC media will publish my magazine. This is because they are already experienced in publishing many magazines similar to my own. For example ‘Look ‘which is a fashion magazine, and part of my hybrid is fashion. Then they also publish ‘Teen Now’ which is the one that mostly relates to my magazine. As it is a magazine entirely dedicated to teens offering them the latest gossip on their favourite celebrity’s and finds out a lot of information about their audience through social networking sites such as twitter and Facebook which I will be using to advertise my magazine.

The features that I am most likely to include within my magazine are gossip/the latest news on the most ‘liked’ artists at the time. Questionnaires will be available online in order to allow the audience to vote which artist they would like to see feature in the latest print. The magazine will include interviews on new artists and how they are coping in the world of fame. The latest news on other artists and how there career is going on; also gossip on celebrity’s ‘love lives’ etc.  Another feature that will be frequent throughout my magazine will be the latest fashion trends. This will include information on the styles that are in that season, and outfit ideas for certain occasions such as weddings, party’s etc. The magazine will also include information on the latest deals in the main stream shops to do with clothing.

My magazine will be mainly distributed print based, as i believe the whole purpose of a magazine is to physically have it to read. However questionnaires will be available online in order to allow the audience to vote which artist they would like to see feature in the latest print. Preview articles will also sometimes be available online to allow the audiences to see what the latest magazine will contain.

The cost of my magazine will be £3.50; the reasoning for this is that the magazine will need to make enough profit in order to be able to pay for the printing of the magazine and through analysing the results from my surveys no one would be willing to pay more than £4 for a magazine.

The unique selling point of my magazine is that the audience will have a lot of say in what features, allowing it to always appeal to them. The magazine also offers equal amount of information on fashion and music and will include exclusive interviews with new artists and fashion icons.